Luisa is a creative force who thrives at the intersection of operations, technology, storytelling and brand experience.

As Vice President of Global Content at HUGO BOSS, she leads a dynamic team that brings the BOSS and HUGO brands to life through high-impact campaigns, innovative content, and digital initiatives.

With a background including senior leadership roles at PVH Europe (Calvin Klein & Tommy Hilfiger) and Wieden+Kennedy, Luisa has built a reputation for blending strategic thinking with hands-on creative execution. Whether it's launching 360 marketing programs, overseeing global content production, or mentoring emerging talent, she brings energy, empathy, and a collaborative spirit to every project.

Proven track record in building and managing high-performing, cross-functional teams, optimizing workflows, integrating emerging technologies, and executing large-scale creative campaigns from concept to launch. Passionate about building inclusive, forward-thinking creative cultures that empower people to do their best work.

If you're looking to connect with someone who combines vision with heart and knows how to get things done… she's someone you'll want to know.

An active voice in the creative community, she regularly speaks at events, sharing insights on creative team leadership, operations and the evolving landscape of digital content.